Social media marketing: what it is and how it works

 Social media marketing: what it is, how it works, and how to do it best to get results in web marketing.

Can companies quickly communicate the news of their event, a significant update, or other?

The communication activity on these social platforms is precisely that of social media marketing, generally managed by a social media manager - a specialized figure, a web marketing professional, who plans, manages, and verifies your online communication.

 

It is appropriate to make a necessary premise before talking about social media marketing.

 

Remember when, a few years ago, effective advertising was conceived only as that on TV? It was thought that television was the only natural channel capable of quickly spreading the news, then repeating it, perhaps, several times in a period. universal solz provide the best social media marketing services.

The advertisers spent the hours, together with their team, thinking about the campaigns, the slogans, and the story to tell. Hand in hand was billboard advertising, which also helped reinforce the message.

 

Then, with the advent of the network, but particularly with the birth of Facebook, something in ​​advertising marketing started to change. From simple entertainment on Facebook, the platform has been conceived as a powerful tool for distributing advertising messages.

 

Where could you find so much data, left spontaneously and, therefore, use it to filter advertising campaigns even better in an even more targeted way? Undoubtedly on Facebook.

 

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In the beginning, like all things, however, you did not know how to communicate on the platform in the right way. It had not yet come to understand that those present on Facebook were very different users from those you could hit with an advertisement on television.

 

From here began a reflection on communication: how to communicate with Facebook effectively? The copy had to be attractive and the images, which meant studying carefully what was happening.

 

A real revolution was underway, which would then completely change the fate of traditional marketing, becoming web marketing.

 

Web marketing goes hand in hand with traditional marketing: it is from the latter that the most effective strategies come, which have now clearly been converted to completely different methods and tools.

 

Today, communication has undoubtedly changed, and this is also because the tools with which it is managed are different. For this reason, we are here to talk about social media marketing.

 

An important point I would like to focus on is that social media marketing, unlike traditional advertising, allows the public to have "a voice" and communicate with their company.

 

Index [ hide ]

 

1 Social media marketing: definition of a job and a way of communicating

2 Social media marketing: what is done in practice

3 Social media marketing: the benefits of this job for your business

4 Examples of social media marketing

Social media marketing: definition of a job and a way of communicating

To better define what social media marketing is, I borrow the description from Wikipedia:

One characteristic that concerns today's communication is the impossibility of creating face-to-face relationships with its users or rather with its audience.

 

And this is because you are remote, and it isn't easy to understand what your target wants. In any case, however, it is indispensable to create a relationship with the people you want to contact and, to do so, you need to interact with them.

 

It is using the power of social media, hence the need to deepen this matter and all the marketing implications that gravitate around it.

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The purpose of social media marketing is to create a conversation with users.

 

I take, for example, a company that I have been following personally for a couple of years now, both in terms of blogging and that of the Facebook group.

 

Having the opportunity to interact with the target directly, thus using the private messages of the community, their requests for information, their comments under the social posts, allowed me to understand better what to aim for to write articles.

 

Let me explain: if I notice that more than a hundred messages arrive regarding the request for information about a service that the company offers in a month, obviously my editorial plan for that month will have one or two articles - in plus - who answer those questions.

 

Listening to the target, talking to them, understanding their doubts, and observing how much the company's communication may not be apparent on some points, while it is brilliant on others, therefore using Facebook as an interaction tool allows you to optimize your content - blog, video or otherwise - making them truly effective.

Many think that social media marketing is separate from blogging, as they are two different forms of communication.

 

The truth lies only in the second point, in the sense that objectively the communicative style must necessarily be different. Indeed, the target is always the same, but it is also equally valid that those who interact with the company through social media do not want long and complicated posts to read.

 

Also, for this reason, to give an example, social communication - and a social media manager can confirm this - also makes use of emoticons.

 

Emoticons are those symbols placed side by side with words to emphasize their concepts. There, communication must be immediate, attractive, fun, and comprehensive. The public looks for this on social media.

 

Another distinction must be made because each social network then wants its communication and, therefore, there is a further differentiation of the work to be done. But this is not the place to deepen this complex discourse as well. Universal solz the best it services company in USA.

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Returning, therefore, to the great help that social platforms such as Facebook, Instagram, or Linkedin can give, we must focus on understanding what it means to invest in social media marketing activities. This aspect of online communication must be managed very carefully as it can help you a lot in your marketing.

An example of an activity can be writing a blog post and then distributing it on social networks. This way, you do two things:

• Stimulate your target with content.
• Take them to visit your blog.
• Get in touch with me.

This is only one of your actions by linking blogs and social networks. In reality, the social media marketing activity itself is very structured; we will see it shortly.