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iPhone 12 Packaging: The Eco-Responsible Touch

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Introduction A faster chip, a more resistant screen, a more powerful camera… It is also by its packaging that the iPhone 12 caused a sensation. Inside, neither charger nor Air Pods, the regulars of Apple already have a large number. And minimum packaging, with a 50% reduction in materials compared to previous products. The packaging of the iPhone 7 already used 84% less plastic than that of the iPhone 6. The following ranges have continued to raise the bar ever higher. A great initiative when we know that the best waste is ultimately the one we do not produce. And when 200 million iPhones are sold per year, reducing the volume of custom packaging for small business becomes more essential than ever. The materials still used give pride of place to biodegradable solutions and recycled paper. Or why not tomorrow with mushroom-based packaging, as the giant Ikea is already experimenting with. MacBook packaging: the practical touch No bubble wrap, no superfluous accessories, but care