In 2021, the most important SEO tactics for increasing organic search traffic will be

The basic purpose of SEO is to generate organic traffic that is actually a way of unpaid traffic generation on any website. Every IT consulting firms or SEO agency you see online promises you to get organic traffic to your website, and every SEO professional and marketer seems to value organic traffic the most.

Now, when you have your website and do SEO to increase its visibility in search results, you have probably also come across this popular term and wonder why it is essential to get organic traffic, and if it is so important, how can I then increase it.

If it resonates with you, this blog will help you understand:

·         What is organic traffic?

·         Why is organic traffic important?

·         How can I get user traffic organically

What is organic traffic?

Organic traffic is the number of visits your website receives without the help of paid marketing and advertising in the search results. It is the opposite of paid traffic where visits to your site are generated through paid advertising campaigns.

In layman's terms, when visitors land on your site just after asking a question or using a keyword on Google, Bing or any other search engine without clicking on the ad link or paid search results, they are called organic traffic or free traffic. Because it's free, website owners direct organic traffic more than paid traffic.

With SEO techniques, you can get free traffic to your website 24/7, but it does not happen right away. It takes time for SEO to work and generate desired results.

Why is organic traffic important?

Organic traffic is considered more important than paid traffic, Facebook traffic or traffic from another social media platform. The reason is simple - it's free and it means that your site gets recognition without having to consciously appear at any time in the form of ads - which most people do not like. In addition, users who type a query into the search engine have a specific intention, and getting them to land on your site and make them your customers means that you ultimately achieve your goals without unnecessary investment.

When you give visitors the desired solution or answer their questions clearly, you will probably get a new customer, email subscriber or follower naturally.

You may not realize it yet, but people really trust websites that appear in the best results in Google Search or other search engines. Thus, if you appear at the top of a search engine, it means that your chances of getting organic traffic increase by several times.

Here are important SEO statistics for 2020 that will help you gain useful insights to increase organic traffic:

The first five organic results on the first search engine results page account for 67.60% of all clicks. (Source: Zero Limit Web )

By following Google’s algorithm rules without backlinks 91% of all pages never get any organic traffic from Google. (Source: ahrefs )

The four main ranking factors are website visits, time on the website, pages per session and bounce rate. (Source: SEMrush )

In 2019, 52% of all global online traffic came from mobile and 45% from stationary devices. (Source: statcounter Global Statistics )

70% of online marketers believe that SEO is more effective than the PPC (Pay-Per-Clicks) model. (Source: DataBox )

Updating and publishing old blog posts with new content and images can increase organic traffic by 106%. (Source: HubSpot )

How can I maximize my site's organic traffic?

What are the best techniques to generate organic traffic? This is a common query among website owners. Many so-called SEO specialists try to use Black Hat SEO techniques such as tricks and hacks. We recommend that you avoid such tactics altogether as this may give you a boost but only until Google notices you. Once Google identifies your unethical shortcuts, it will hit your site on the search engine, which hardly takes that much time and effort to recover, so its batter to get services from any best IT services company to make sure the security and ranking of the site.

The best way to increase organic traffic to your site is to follow proven White Hat SEO practices - tactics that comply with the terms of the major search engines, especially Google.