7 laws and regulations everyone who works with digital marketing needs to know

There are a lot of laws and regulations to abide by when working with marketing and not least when it comes to digital marketing.

Digital or not, all marketing is regulated in the Marketing Act. And in addition, there are several self-regulating regulations in the digital media industry, so all digital marketing agencies and IT consulting firm are bound to follow these laws. These laws and regulations are constantly changing and therefore we are now seeing more and more business lawyers who specialize in internet law.

1. About the marketing act

How products may be marketed is written in the Marketing Act. The law applies to all marketing of goods and services, all contact between sellers and consumers who intend to increase access to and / or increase sales of a product. The seller's actions before, during and after the sale are also regulated in this law.

2. About marketing to children

When it comes to marketing to children, the law is extremely strict. In general, children are significantly more receptive than adults and in most cases lack a fully developed ability to think critically.

3. About marketing games

Here, it is not only the marketing law that applies on but also the gaming law that covers all forms of gaming (which require an effort from the participants) in Sweden, many game development companies have their specialized team to manage marketing or get services from Best IT Services Company according to their requirement.

4. On the marketing of alcohol and tobacco

In Sweden, as in many other countries, tight regulation is applied, which means that alcohol may only be marketed with great moderation, while the main rule for tobacco in practice means a total ban on all related advertising.

5. On the Data Protection Regulation (GDPR)

The GDPR (General Data Protection Regulation) contains rules regarding how personal data is to be processed. In order to be lawful, the processing of this information must be based on the legal bases laid down by the regulation.

The Protection Regulation was issued by the European Union and is applied in all Member States as well as Iceland, Liechtenstein and Norway. In accordance with Article 17 of the GDPR, EU citizens have the "right to be forgotten", which in practice means that private individuals can request that search engines remove links to sites that are considered private, outdated, irrelevant or incorrect. However, these pages will remain on the internet but the index link will be removed from the search engines so that the information does not appear if someone searches on your name.

 

6. About the Advertising Ombudsman

"The Advertising Ombudsman Foundation is the business community's self-regulation that works for a high ethical level in all commercial market communication aimed at the Swedish market."

In addition to informing, educating and guiding, RO's main purpose is to try advertising against the ICC (International Chamber of Commerce) regulations.

7. About the ICC

The world's largest business organization works to streamline international trade and increase global free trade, thus creating relationships that in turn "promote peace and prosperity".