5 actions to improve your strategy on social networks

 

To carry out your digital marketing strategy, you know that you can no longer move forward methodically without social networks. Whatever your field of activity, you have every interest in communicating on platforms such as Facebook, Instagram, or even LinkedIn and Twitter, to choose and mobilize according to your target. Why is your number of followers not taking off on the networks? How to successfully unite a larger community? These 5 tips should help you make concrete progress.

Devote a budget to advertisements
Although the use of social networks is free for everyone, those who want to make a difference should bet on paid advertising. No matter what networks you are working on, you can set up ads that will help you gain exposure. You remain free to manage your budget and to start prudently, nothing prevents you from starting with very small amounts. Thanks to the statistical tools provided by Facebook, Instagram, or LinkedIn, you will be able to measure your ROI and find ways to progress.

Establish and Stick to an Editorial Calendar
There's no point opening an Instagram account if you're never there. For your registration on social networks to be truly profitable, you must be regular, publish at a pace that you have established in advance and that you will follow the letter. To prevent this work from taking too much time, it is in your interest to plan a calendar of posts over the next few weeks, then schedule them and maintain an always identical pace. These automation methods allow you to have a presence even on weekends and during holidays.

Cleverly fill out your profile
On networks like Facebook and LinkedIn, companies can fill out an information sheet with their address, phone number, opening hours, etc. And even fill in parts that require a little more writing about their story. Or their values, for example. Do not underestimate the potential of these parts, which allow you to gain visibility and more easily convert your visitors. If they have no difficulty finding your hours or your email address, they are not likely to hesitate before coming to your store or texting you with a question!

Set up an effective chatbot
Chatbots now play a key role in customer satisfaction: you can set them up to facilitate communication with your prospects, and the people who are already using your products or services. Automatically, they will be able to have their questions answered 24/7, even if no member of your team is physically present behind their computer. However, be careful not to use a poorly configured chatbot: it must be able to provide real added value to users, so that, it benefits you properly.
Post content with high added value
We are daily drowned in dozens - even hundreds - of publications on social networks ... To stand out from the competition, you must do what is necessary to imagine highly added value, engaging content, if possible in various formats. For example, feel free to use both News Feed posts and Stories, for even more personal communication. If you have the time, you can also shoot videos, and why not offer Live, if they are relevant to your business. As much as possible, dilute purely promotional messages with other publications that show your values (topics on ecology or animal welfare, for example) or that generate engagement (touching themes, humor, polls, etc.).

While all of these strategies are already helping you make better progress on social networks, don't forget that you can also get in touch with influencers related to your field of activity. This initiative will allow you to easily expand your community, provided you choose the profiles with which you collaborate. BESTITSOL provides the best SEO services in Lahore and Web development services in Lahore.